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Masterful Crowdfunding

As an operations professor at Duke’s Fuqua School of Business, Robert Swinney was naturally drawn to the online crowdfunding industry. “The nuts and bolts of a campaign – how you design it to optimize revenue, how success targets should be set, what kind of rewards should be offered and how they should be priced – these are…

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What is Lean Startup

The Lean Startup provides a scientific approach to creating and managing startups and get a desired product to customers’ hands faster. The Lean Startup method teaches you how to drive a startup-how to steer, when to turn, and when to persevere-and grow a business with maximum acceleration. It is a principled approach to new product…